Planning a new product or event, or just wanting some direction? It might be time to brainstorm! Effective collaboration is harder than it sounds. Avoid another meaningless meeting and consider ways to get the most from brainstorming:
• Have an agenda, defining the objectives/issues
• Invite a diverse group of people - for content and decision making reasons
• Meet in a fresh environment out of the office
• Plan and use a combination of idea generation techniques (for example, pair up for brief exercises then reconvene)
• Ban cell phones, other devices, noise and distractions
• Create a safe space for people to contribute
• Encourage everyone to share their experiences, wisdom, issues and ideas
• And then shake it up. Don’t’ stick to the programme - let creativity deviate positively
• Make it fun! You’ll get better results
• Keep the pace and momentum up
• Document the output, identify the most productive ideas and develop strategies to put them into play
• Give credit where dueInnovation management will differ in every business. It will also vary depending on who you’ve enlisted to participate in the brainstorming exercise and what the pre-defined objectives are.
Make sure to experiment and streamline your brainstorming process to suit your needs.